There have been (note past tense) some favoured products I shopped for in Lidl’s. It is a store that at one time positioned itself slap bang into, or close by, low income areas, such as estates of public housing. I recall someone saying to me, some years ago that because they lived in a poor area they should have a Lidl’s store. One was erected in reach of that place.
In recent months, I have seen a revamp of Lidl’s stores, which coincided with a change in sales strategies. Many of my shopping basket items disappeared, apparently, never to return. A lot of UK named brands appeared in their place. If I wanted named UK products, I would not look first in Lidl’s. It would not be cost effective to do so because of travel costs to get to the store. I have shopped in Lidl’s because of their difference and also what used to be their competitive prices.
Stealthily, re-designed packaging of any remaining Lidl’s products that I wanted, are now much poorer value and they are not competitive. One product has reappeared with less in the newly styled container. I know this because I have the remains of an older package still in use, and I am looking at both of them. The weight of the contents is given on both containers. Indeed, not only do I have less, but the price has increased by approximately 33%.
It does not take a degree in maths to work out that I am paying a whole load more of my money for shopping in Lidl’s. The policy of providing the poorer people with no-frills shopping with choice, it appears, no longer exists. Have a care! It is becoming more difficult to be a canny shopper.