Black Friday has at least taken the media focus off some of the dafter stuff going on in our little island. Apparently, zillions of us will have ‘bet’ on buying online bargains within a twenty-four hours period. The knock-on short -term employment generated by this activity must have its good and down side. The existing delivery services cannot cope with the demand, so are increased and complemented by all sorts of distribution methods. The zero hours contractors, come to mind as do as do self-employed drivers many of whom, work to tight margins.
Many retailers in the U.K, both online and in the high streets, like Black Friday, (an American Import) as it generates the consumer to shop. It is said that the U.K is big with online shopping, more so that many other countries worldwide. Logistically, retailers large and small have to be creative. One way to be creative has been to extend bargain hunting with special offers for a about a week before Black Friday and a week after.
Yours truly has ordered a book, not especially because of Black Friday, but, it’s just that I remembered about it; so while the grey cells were working, I decided to go for it. The book will be delivered by Royal Mail, (what’s left of it). I think I do quite well, as a rule, shopping in sales at other times. Most of the inspiration for gifts I buy is found that way. This year though, inspiration has been in short supply, a bell-weather, I think, of a tougher retailing market.
The mass purchasing activity of online shoppers in a small window of time will give an equally huge short-term boost to turnover and sales. However, when this feverish activity is over and the annual accounts are calculated as a whole, economists say, it does not necessarily enhance the balance sheet; the annual accounts, they advise, will even out. On the other hand, if that is the case, without any shopping boost, the annual business balance sheets may look a lot less viable.